The sustainability of a brand’s domestic and international growth depends on an ability to ensure that it, and no-one else, is in control of its brand identity. It does this by protecting its intellectual property through prudent IP management.
In the case of a branded goods company, this protection centres around its trademark portfolio. The firm has assisted numerous clients over the years to understand and execute the right trademark registration and intellectual property management strategy.
By working in close partnership with a global network of well-respected trademark attorneys, we manage this aspect of our clients’ businesses to ensure that, as they grow, the IP foundation of that growth is secure.
Alongside their trademark rights, our clients frequently own or develop patents, copyrights and design rights in their products. Again, we work closely with selected technical partners to ensure our client’s intellectual property rights are protected to the fullest extent possible.