E-commerce and IT Services
Online sales of goods by a brand owner and its approved retailers, combined with restricting unauthorised accounts, auction sites and sales of counterfeits over the internet are critical components of any savvy company’s global sales strategy in the 21st century. The internet presents myriad opportunities, but also many challenges which need to be successfully navigated and managed. Stephens has developed significant experience and expertise in understanding how the law in various jurisdictions affects internet sales, and we advise our clients on a daily basis as they develop and implement strategies to increase revenue through online commerce whilst maintaining brand equity.
We have created online sales criteria which enable our clients to maintain a level of control over the sites which sell their products, the markets in which the goods can and cannot be sold, and to ensure appropriate levels of customer service. We also work with our network of global colleagues to understand the nuances of local law, helping our clients tailor their strategies as ground-breaking cases, particularly within the EU, help shape the constantly evolving “law of the internet”.